Bath and Body scrubs are used for sloughing off dead skin cells to smooth out the skin and promote healthier softer skin. This process is called exfoliation. Body Scrubs create the abrasiveness needed to gently scrub the skin. You can scrub your body by using gentle circular motions. After exfoliating, rinse yourself clean. Your skin should feel soft and smooth. Regularly exfoliating helps to promote healthy skin and prevent clogging of the pores, which often leads to some forms of body acne. Most recommendations are to scrub 1-2 times a week.